past work & clients
past work & clients
Past Work & Experience
Message Paris
2024 - present
Strategic Challenge: Modernize an outdated website with declining user engagement and inefficient member experience that hindered community growth.
Solution & Implementation: Executed comprehensive digital transformation focused on user experience optimization and engagement metrics improvement.
Quantifiable Results:
Reduced bounce rate by 2% through strategic homepage redesign and navigation restructuring
Increased average session duration by 19% via improved content organization and user flow
Boosted organic traffic by 36% through SEO optimization and content strategy
Enhanced mobile engagement by 5% with responsive design improvements
Technical Deliverables:
Homepage modernization with interactive event showcase and member-focused messaging
Navigation architecture optimization with dead page removal and content reorganization
Streamlined volunteer recruitment process with simplified engagement forms
WhatsApp Community integration and database restructuring for custom family membership processing
Attentive Mobile
2019 - 2024
Software Engineer | Solutions Engineer
Product Performance Optimization Across 5,000+ Client Websites
High-Impact Feature Development:
Launched customer engagement platform achieving 80% client adoption due to superior conversion performance, driving significant subscriber growth and enhanced customer support capabilities
Redesigned B2C customer acquisition flows generating new revenue streams while maintaining platform stability and performance standards
Engineered international expansion architecture supporting multi-language capabilities and reducing localization deployment time by 50%
Deployed ADA compliance improvements across 5,000+ client websites, ensuring screen reader accessibility and significantly strengthening client confidence in platform accessibility standards
Served as technical specialist for complex client customization requests across entire platform ecosystem
E-commerce Operations Manager
Completed E-commerce Division Launch and Revenue Generation
Business Development & Revenue Growth:
Launched entire e-commerce retail operation from initial concept through profitable implementation, including comprehensive product strategy, vendor relationship management, and revenue optimization protocols
Managed end-to-end website experience with focus on conversion optimization for cultural retail market
Developed targeted email marketing campaigns driving consistent revenue growth and customer retention metrics
Established operational infrastructure for inventory management, fulfillment, and customer service excellence
Strategic Integration:
Coordinated multi-channel retail strategy integrating online presence with physical museum retail operations
Created cohesive customer experience reflecting institutional brand standards while maximizing commercial performance metrics
Philadelphia Museum of Art
2016 - 2018
Anthropologie, URBN
2013 - 2016
Web Merchandising, Apparel, Accessories & Beauty
Digital Marketing & Merchandising Strategy for Major Retail Brand
Performance-Driven Merchandising:
Managed comprehensive website merchandising strategy with data-driven product positioning based on detailed user behavior analytics
Coordinated integrated marketing campaigns across email, catalog, and digital channels
Analyzed campaign performance metrics to inform strategic merchandising decisions and optimize customer engagement outcomes
Executed cross-channel coordination initiatives ensuring consistent brand experience across digital and physical retail touchpoints
Testimonials
Christina, sunchild.com
“Amaris was so efficient and helpful with my Shopify store! She even came up with creative solutions before I mentioned them, showing she really understood what I needed. I trusted her to take over and upgrade my Shopify theme which was a big project. She helped update and fix things that have made a true and lasting impact. I would easily recommend Amaris in a heartbeat, thanks so much for your help!”
Cara, meanderhome
“Anyone would be lucky to have Amaris consult for their website. She always considers the full scope of the customer experience and can advise on the full package, having expertise from engineering to marketing and merchandising. She makes astute observations and recommendations for your website, and most importantly, is actually able to implement them herself. Amaris was a strategic thought partner whose recommendations and improvements vastly improved the experience on my website. She is creative, problem solving and most importantly— a kind, honest person to work with. I couldn’t recommend her more highly!”
Beth, Message Paris President
"Amaris completely transformed our membership site. She redesigned our homepage, streamlined the navigation, and cleaned up years of messy code. The result? New members can sign up effortlessly, and our existing members can actually find what they're looking for. The whole experience now feels fresh and intuitive – exactly what our community needed."
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