Background & Methodology

Digital Solutions That Drive Measurable Results

After moving to Paris in 2024, I focused on what I do best: building websites that deliver real business impact. With five years as a software engineer creating systems for enterprise clients and successfully managing e-commerce operations that generated substantial revenue, I know how to create digital solutions that solve actual problems and drive meaningful engagement.

Technical Expertise Meets Business Acumen

My approach combines deep technical knowledge with real-world business experience. As a software engineer, I built and optimized client-facing tools deployed across 5,000+ commerce websites, always prioritizing performance, accessibility, and user experience at scale.

Before becoming a software engineer, I took on something completely different: launching and managing the e-commerce division for the Philadelphia Museum of Art. I built profitable revenue streams from scratch, taking the operation from concept to full-scale success.

This dual background means I can speak both languages fluently—I understand the technical requirements for building robust digital systems and the business metrics that determine real success.

Results That Speak for Themselves

My recent projects have delivered:

• 2% decrease in bounce rate and 19% increase in session duration through strategic UX optimization

• 36% boost in organic traffic via improved site architecture and content strategy

• 5% improvement in mobile engagement through responsive design enhancements

How I Work

I start every project by listening to your priorities and understanding what your users actually need. No assumptions, no one-size-fits-all solutions. I dive into your current performance data to identify what's working and what isn't, then create systems that not only deliver measurable improvements in engagement and conversions, but also present your brand the way it should be seen.

Whether I'm optimizing member platforms, revamping digital presence, or developing custom tools, everything is designed to be both effective and manageable for your team.

Based in Paris, I work with clients across time zones and specialize in helping businesses, associations and international organizations navigate their digital challenges.